A Californian inspired and designed swimwear brand, Cupshe has captured the imagination of women all over the world since our beginning in 2013. Born out of a deep affection for the simplicity of beach life and the love of traveling to exotic regions, Cupshe marries aspirational elegance with affordable fashion to create swim collections designed to inspire you to live life on the beach.
We hold fit, fashion, fabrication and function paramount in our design and production processes. Our goal is to inspire confidence and beauty with refined and affordable swimwear. We strive for timeless elegance that flatters every body.